On Oct. 24, guests started to fill a ballroom at the Costa Rica Country Club for ¡HOLA!’s fifth-anniversary runway. The women’s magazine covers style, fashion and celebrities and that night it was bringing its brand to life.
There was a band playing and waiters rushed around to hand out drinks. The dark room was dimly lit by red lights and decorated in ¡HOLA!’s signature colors: white, black and red. People were chatting amongst themselves, having