By Bill Wirtz. Glowing Christmas lights fill the cold streets of medieval European cities with little wooden booths selling steaming hot wine and cinnamon biscuits. However, the traditional look and idyllic atmosphere seem to be threatened by the evil of modern-day capitalism.
That is, at least, the common saying of visitors of these markets. But are big companies actually ruining your favorite winter experience?
All We Want for Christmas Is… Sales
First off: Christmas markets are, at least in Europe, a billion euro industry. In 2014, the largest sales were counted in Germany with almost €2.5 billion ($2.9 billion) in revenue, followed by France with €820 million ($965 million). In a more detailed analysis on Christmas markets in the UK, researchers found that in the example of the