Marketing & Branding for Costa Rica Beer

Costa Rica News – Breweries are boosting their brands by selling souvenirs and opening pubs.
They market jugs and shirts and even open specialized restaurants to offer tastings. These new businesses are attached to craft beers.
Costa Rica Beer Factory and Costa Rica Craft Brewing are some of those who are commercializing products and services. They are brewing business in addition to artisanal beers.
They are bringing the concept of brewpubs to Costa Rica. These are restaurants or pubs that produce their own beer to be sold inside their facilities. On May 8, “La tienda de la birra” opened. It’s a retail concept with shirts, caps, key chains, mugs, etc.
Costa Rica Beer Factory opened in 2013 and has built up its brand. It has various locales with 40 craft

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