Amazon Favored for Online Holiday & Black Friday Shopping

Technology News – A majority of U.S. consumers plan to go to Amazon.com for most of their online holiday shopping, according to a Reuters/Ipsos poll, even after traditional retailers have collectively spent billions of dollars to try to capture Web demand.
The survey of 3,426 adults conducted from November 12 to 18 found that 51 percent plan to do most of their online shopping at Amazon this holiday season, compared to 16 percent at Walmart, 3 percent at Target and 2 percent at Macy’s.
A little more than a quarter of respondents said they would use another retailer not listed in the poll.
The poll underscored the hurdles that traditional retailers faced in expanding online. Their own sales data this week showed that such efforts were falling short.
Target said

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